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Who We Are

Triumph Hotels is a multigenerational hotel ownership and management company focusing on New York City with a primary objective to maximize returns to our clients. We offer a collection of six luxury hotels in New York in widespread neighborhoods.
Gerald Barad

Gerald Barad

Gerald has been an active investor in commercial and multifamily residential real estate in New York City for over 25 years, maintaining interests in office buildings, hotels and residential apartments.  He has served as Panel Lead at the BLLA Annual Hotel Investment Conference.  Gerald holds a bachelor's degree from Emory University and a master's degree from University of Southern California.
Shimmie Horn

Shimmie Horn

Shimmie is a seasoned real estate investor and manager, acting as the managing partner of his family's three generation hotel enterprise since 1994, expanding its holdings to include multi-family properties, commercial properties, and other real estate ventures.  Shimmie holds a JD degree from Benjamin N. Cardozo School of Law where he currently serves on its Board of Directors.

Triumph Team

Michael Lefkowitz

Executive Vice President

Ronny Apfel

Chief Financial Officer

Brett Blass

Chief Operations Officer

Michael Cashman

Vice President of Finance

Manya Duhoffmann

Vice President of Sales & Marketing

Ben Chan

Vice President of Revenue Strategy

Lucy Sun

Vice President of Human Resources
For information about Triumph third-party management, please contact us at

Triumph Services

Property Operations
  • Drive long-term growth and profitability while assuring a proper balance between guest satisfaction, reputation and bottom-line
  • Establish and improve each property’s position in the marketplace
  • Cultivate seamless communication between corporate office and hotels to achieve company goals and operating standards
  • Centralize accounting services assuring best practices according to the Standard Uniform System of Accounts, which includes operating & capital budgeting, financial reporting & analysis, cash management, AP, AR and purchasing
  • Customized, informative, accurate and easy to understand financial reporting
  • All hotel payables and payroll are processed and paid from our corporate office ensuring proper checks and balances, accuracy and consistency
  • Secure insurance coverage for our hotels each year using carefully vetted brokers ensuring maximum coverage at minimum cost
Human Resources
  • Recruit, hire, manage payroll and develop staff
  • Provide guidance and direction resulting in high employee satisfaction, engagement, low turnover and a safe and secure work environment
  • Administer ongoing instruction for customer service, leadership, workplace safety and sensitivity training, while adhering to the latest federal & state regulations
  • Ensure competitive cost-efficient employee benefits and best risk management practices
  • Excellent relationship with hotel trades association to achieve practical solutions
Sales & Marketing
  • Implement strategies to best position hotels in their marketplace by identifying changing demands, shifts in market trends and evolving guest preferences
  • Implement and drive strategies for grassroots marketing initiatives/partnerships/content, online advertisements/E-Commerce, website performance, social media, email marketing campaigns/digital marketing and collateral
  • Execute sales initiatives to impact existing key accounts and proactively development new business keeping alignment with marketing plans budget expectations
  • Capitalize on soft brand economies of scale to reduce sales and infrastructure costs for a stronger bottom line across the collection 
Revenue Management
  • Manage all revenue management and reservation solutions including E-commerce, website production, revenue strategy, distribution, system optimization and forecast accuracy
  • Analyze marketplace, segmentation and competitive set performance to consistently increase STR market share penetration
  • Provide topline revenue projections for annual budgets and multi-year proformas
  • Key strategic partnerships with third-party channels and proven systems with a focus on revenue generation and cost containment
  • Negotiate and actively manage favorable third-party/OTA and vendor contracts
Information Technology
  • 24x7 help desk/network administration and dedicated staff that manage all relevant IT set-ups, systems and operations
  • Enterprise network administration, performance monitoring including PCI compliance, WCAG2.1 AA compliance and real-time monitoring of firewalls/routers/switches/ISP's/VPN's and internet
  • Oversee the implementation and manage all network documentation
Food & Beverage
  • Ability to profitably self-operate and manage restaurant and bar venues
  • Identify restaurant and bar partners that add asset value and operational efficiency
  • Manage contract negotiations and construction build-outs
Facility & Construction Management
  • Project manage all aspects of capital projects from concept to completion; including budgeting, design, architecture, permits/licenses, procurement and contractors, with minimal disruption to revenue and operations
  • Provide facility and engineering department oversight assuring standards and budget expectations are consistently met
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